An analysis of stereotypes and their

Clearly these individuals had negative thoughts about their verbal ability that affected their performance.


Those studies suggested that one group's stereotype of another group would become more or less positive depending on whether their intergroup relationship had improved or degraded.

They are a form of categorization that helps to simplify and systematize information. Under what conditions do stereotypes guide social judgments and behavior? Yet, since negative stereotypes can undermine optimal performance, it is particularly important to consider the social context that moderates age-related differences in cognitive functioning and others' perception of the elderly.

In another experiment, Bargh, Chen, and Burrows also found that because the stereotype about blacks includes the notion of aggression, subliminal exposure to black faces increased the likelihood that randomly selected white college students reacted with more aggression and hostility than participants who subconsciously viewed a white face.

Two measures have captured the bulk of recent research attention.

An analysis of stereotypes and their

If people are classifying young e. In fact, stereotypes are a bit like air: invisible but always present. The third article was neutral about memory. For example, whites generally have more negative automatic evaluations of blacks than they do of whites e. Work on challenging automatic biases may prove to be a productive direction for future research. Finally, people can take for granted the characteristics of a particular category because the category itself may be an arbitrary grouping. But, these senior judges are crucial to the justice system and, handling reduced caseloads, carry out nearly 20 percent of the federal judiciary's work Markon, Even in the social sciences and some sub-disciplines of psychology, stereotypes are occasionally reproduced and can be identified in certain theories, for example, in assumptions about other cultures. This research relies on a social cognitive approach that examines how individuals extract information from multiple sources and combine them in complex ways to produce both controlled and automatic patterns of bias. Participants listened to descriptions of two fictitious groups of Pacific Islanders , one of which was described as being higher in status than the other.

This means that at least some stereotypes are inaccurate. Research is also needed to identify the conditions under which positive or negative stereotypes affect decisions made about older people in everyday lifeā€”such as whether an older person should continue to drive or requires assisted living or in communications between older people and health care providers.

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The terrifying power of stereotypes