Coca cola advertisement analysis
The man wakes up to hear the sound of the bottle being opened and ends only a dozen butterflies on his side playing fools with him.
Each was rewarded with a can of coke featuring the language of the two nations. Apart from it, the ad also uses pathos in plenty. The purpose of most advertisement is to sell to buy their products. He or she may likely wish to try the product.
At the center of the ad is the youth and the values that it believes in. Next, it also creates brand recall successfully.
Indian advertisement analysis examples
The red colour in particular is iconic as it has been associated with coke since the very beginning and also acts as a rhetorical device for this advertisement. But it sells images, dreams, and ideal ways of life and reinforces time, values of consumerism and stereotypes. Advertisement is not intended to sell mere products. Pathos: Pathos refers to the use of emotions in messages to persuade the audience. Expanding on the ideas presented in the aforementioned article, Jib. Another important success of this ad is that it can bring smile on every faces. Coca cola is celebrating and cherishing the aspect of happiness through this advertising campaign. It also makes it look like you will only be happy if you choose coca cola. Producers of advertisements observe keenly every little change in society. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves.
It makes one see both the nation as one, where all races is equal and for a change, promote harmony. The idea came about as Coke, which already has a strong market share in India, was looking to increase sales in Pakistan.
Especially people that would most likely read magazines or newspapers. This is effective because it makes it stand out so that the audience can see what the advert is about.
Coca cola advertisement analysis pdf
A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. They make advertisements in response with the changes in human mind and life. It also makes the other information in front of the background stand out as it is mostly white. This is what the ad is trying to express. Advertisements are the most influential and powerful method of sending message. Also because the logo is very well known and people can notice it quickly and automatically know what the product. The red colour in particular is iconic as it has been associated with coke since the very beginning and also acts as a rhetorical device for this advertisement. When they are in the house the light is coming in from the window and reflecting. During the recent years, digital engagement has become a very important focus for the soda brands. Coca Cola is seen as a brand for the youth and carries a customer friendly image.
based on 13 review