If a product is not advertised continuously, the competitors may snatch its market through increased advertisements. Thus, advertising helps the advertiser to choose only the best aspirants.
In short, this function is to sell products to consumers. They can choose from the various products to satisfy their wants. A good advertising campaign helps in winning customers and generating revenues.
It is partly because of advertising, it has become possible that goods that are enjoyed by rich people once, are being enjoyed by common man now. With brand loyalty comes consistent customers that a company can rely on for revenue. Creating Product Demand One of the main functions of advertising is generating customer demand for a particular product or service.